Thinking Out Loud

Jennifer Koester: How brands are using advertising to complement the viewing experience

Consumers want a seamless TV viewing experience, and that includes advertising. As the TV industry evolves, brands, programmers, and operators are becoming increasingly thoughtful in how they're positioned within the consumer’s viewing experience. New technology is making it possible to deliver a seamless, personalized, and measurable ad experience across screens. In this episode, find out how Google enables advertisers, programmers and operators to provide the best ad experience everywhere people are watching.

Margaret Dean: Using Anime to Champion Underrepresented Voices and Audiences

Margaret Dean is the Head of Studio for Crunchyroll, the world's most popular anime brand with over 50 million registered users, 2 million subscribers, and more than 30 million followers across social.In this conversation, host Vicki Lins and Dean discuss anime’s potential in North America, providing more opportunities for women in animation and how the new studio will bolster both missions and more.

John Hendricks: The next great migration of viewers

Visionary, cable pioneer and founder of Curiosity Stream, John Hendricks takes listeners on an incredible journey through television's migration from linear to cable and onto streaming services. He shares his vision for the next decade and what the changing consumer will expect.

Kartik Hosanagar: How Algorithms Are Shaping Our Lives and How We Can Stay in Control

Wharton Professor Kartik Hosanger dives into AI, and what both performing and underperforming can have on the trust people place in recommendation engines and other applications.

Kathleen Finch: Creating Cohesive Brand Partnerships Opportunities

Kathleen Finch, Chief Lifestyle Brands Officer, Discovery Inc. oversees an astonishing 11 network brands. On this episode of Thinking Out Loud, host Vicki Lins sits down with Kathleen to discuss Discovery’s strategic plan to keep, grow and push viewers from one network to another through co-branded shows, fun talent mashups and tactical program scheduling.

Dan Fienberg, TV Critic: What makes for great TV?

On this episode, host, Vicki Lins explores the role of a television critic during times of disruption and summarizes the best of the 2019 Television Critics Tour with Daniel Fienberg, TV Critic, THR and President of the TCA. From binge-worthy breakout hits to digital shorts consumed in minutes; current, new and emerging players are pushing the envelope to create a successful model with cultural influence and impact. In this conversation, Dan shares his thoughts, themes, and ideas for what’s next in television.

Jill Rosengard Hill: How technology is changing the way consumers engage

Technology is dramatically changing the way consumers engage. On this episode, host Vicki Lins and Jill Rosengard Hill, EVP, Magid, reveal key discoveries from their recent study on how technology is changing consumer behavior. The conversation offers insights to anyone looking for a future-forward read on the preferences and expectations of tomorrow's consumer.

Chris LaPlaca: Managing a company’s brand in a connected world

Managing a company’s brand in a connected world: Host Vicki Lins, president & CEO of CTAM and Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN discuss how today’s connected environment, consumer’s brand expectations and the 24-hour social media cycle have transformed how companies communicate. Chris shares his experienced perspectives on the importance of being transparent, staying aligned with corporate values, and assessing if a speedy response is the best option.