The streaming wars have become a global battleground to reach broader audiences, increase engagement and reduce churn. The major streamers expect half of their revenue to come from the international marketplace within the next few years. Guest Teresa Phillips, Co-Founder & CEO, Spherex, explains why culture plays an integral part in successfully globalizing content and how Spherex’s unique AI supports the ecosystem to help create content that culturally adapts to meet the compliance needs in various countries while maintaining the integrity of storytelling.
From Heineken to Baskin Robbins: How Brand Integrations Are Boosting Content and Building Businesses
Erin Schmidt, chief product placement officer, BEN, is behind some of the most iconic brand placements, including James Bond switching his favorite drink to a Heineken, Ant-Man working in a Baskin Robbins, and Steve and Nancy from Stranger Things eating KFC’s finger-lickin'-good fried chicken. Erin and host Vicki Lins discuss how entertainment drives cultural conversations and how brand placements are supporting the creator economy. Erin details the value and impact of product partnerships between content development and brands and how the right product placement allows a brand to be an authentic part of the conversation. Join us to explore the dynamics behind several successful integrations, where marrying content and brand ultimately enhanced the viewer experience.
Peak TV has hit a new peak where different points of convergence are driving diverse programming for consumption and streaming platforms have created a space to connect with new audiences. Guest Catherine Tait, the CEO of CBC, provides a glimpse into Canadian viewing habits, examples of how their content has successfully crossed borders, and how collaborations allow them to continue to compete in the content race.
President & Chief Media Analyst of Variety’s Intelligence Platform, Andrew Wallenstein, recaps the trending topics of 2021 and predictions for 2022. Wallenstein and host Vicki Lins discuss navigating the three-dimensional metaverse experience; and its potential within entertainment, recent pandemic release strategy experimentations, what competing streaming services will have to do to get ahead and recent findings from Variety Intelligence Platform’s market research reports.
For 20-years, Redbox has built a deep relationship with its 40 million customers. Their unique customer base, known for being late adopters of technology and 71% of them identifying as deal hunters, is devotedly following Redbox into a new world filled with endless entertainment options. In this conversation, host Vicki Lins explores how Redbox is almost effortlessly taking its customer base on a pilgrimage into the digital world. Galen Smith, CEO, Redbox, explains how their simplified, seamless process helps these late adopters shift to new offerings by the latest movies On Demand, free live TV channels, add supported On Demand and subscription channels all in one place.
Struum’s first-of-its-kind credit-based subscription streaming service enables users to sample content from dozens of participating streaming services from around the globe in one centralized platform. Struum, founded by accomplished Disney and Discovery executives, combines their passion for technology, storytelling, and research to create a leading-edge approach to monetizing assets. Struum’s “ClassPass” model serves consumers as the ultimate complimentary subscription with access to interest-based content.
Guest Lauren DeVillier, co-founder, Struum joins host Vicki Lins to explain how the platform’s subscription model is reimagining the SVOD model to bring value to brands and viewers.
Peter Csathy, founder and chairman, CREATV Media delivers his performance scorecard of the media landscape with strategic predictions about the top streamers, recent M&A deals, and important trends. Peter defines a “great reopening” by detailing how companies are reimagining their business around IP franchising and applying transformational technology that enables improved content production efficiencies and localization for international markets like never before.
As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.
The intersection of technology and entertainment has had a fundamental impact on the evolution of TV, transforming the way audiences consume content and how media companies compete for consumers' time and attention.
Host Vicki Lins sits down with guest Jon Giegengack to discuss Hub Entertainment Research findings on consumer awareness, understanding, and perceptions of the top players across the TV ecosystem—including both TV distribution platforms and TV networks as well as examining the impact of these brand perceptions on which services consumers use and viewing decisions.