Thinking Out Loud
Content remains king but multiple consumer touchpoints are the keys to the kingdom

Content remains king but multiple consumer touchpoints are the keys to the kingdom

October 28, 2019

Guest Brett Weitz, general manager of TBS, TNT & truTV oversees the creative development for these now WarnerMedia networks. In this episode, he discusses taking risks to give audiences unexpected and exceptional programming, the importance of fostering the creative process, his strategy for rising above the crowded landscape and the necessity of creating multiple and unique touchpoints for consumers.

Amid myriad television, radio, social and digital news options, Americans still turn to C-SPAN

Amid myriad television, radio, social and digital news options, Americans still turn to C-SPAN

October 7, 2019

From the emergence of the 24-hour news cycle to the Internet boom and rapid rise of digital media, C-SPAN has held true to its reputation of providing an unfiltered view of Washington and politics. Founded as a public service and funded by cable television, C-SPAN has kept to its mission and maintained its uniqueness and integrity by providing 40 years of impartial, unfiltered coverage of the workings of the U.S. Congress. In this conversation, Vicki Lins and C-SPAN’s President and co-CEOs Susan Swain and Rob Kennedy discuss the current political climate and how C-SPAN has adapted to industry growth and new technologies to become a game changer.

Mark Dzuban, president & CEO, SCTE: Technology + Marketing = Impactful Consumer Experiences

Mark Dzuban, president & CEO, SCTE: Technology + Marketing = Impactful Consumer Experiences

September 23, 2019

Technology advancements are transforming our connected lifestyles and are a vital part of today’s consumer experiences. Learn the latest trends in technology and how it can shape and influence a marketers go-to-market strategy.

Surviving R. Kelly EP’s: Joel Karsberg, Founder & CEO and Jesse Daniels, VP, Development, Kreativ, Inc.

Surviving R. Kelly EP’s: Joel Karsberg, Founder & CEO and Jesse Daniels, VP, Development, Kreativ, Inc.

August 30, 2019

The Rise in Consumer Consciousness: Some could say it’s the golden age of documentaries. Hits like Surviving R. Kelly are resonating with viewers. In this conversation, Vicki Lins and Surviving R. Kelly Executive Producers Joel Karsberg & Jesse Daniels explore why viewers are gravitating to docu-series and the future of documentary programming.

Dan Fienberg, Chief TV Critic, The Hollywood Reporter

Dan Fienberg, Chief TV Critic, The Hollywood Reporter

August 12, 2019

Ending his two-year tenure as President of Television Critics Association (TCA), Dan discusses the unique opportunity the TCA Tour provides and why it’s so important to the industry. In typical Dan style, we also review the highs and lows of a transforming industry.

Jennifer Koester: How brands are using advertising to complement the viewing experience

Jennifer Koester: How brands are using advertising to complement the viewing experience

July 8, 2019

Consumers want a seamless TV viewing experience, and that includes advertising. As the TV industry evolves, brands, programmers, and operators are becoming increasingly thoughtful in how they're positioned within the consumer’s viewing experience. New technology is making it possible to deliver a seamless, personalized, and measurable ad experience across screens. In this episode, find out how Google enables advertisers, programmers and operators to provide the best ad experience everywhere people are watching.

Margaret Dean: Using Anime to Champion Underrepresented Voices and Audiences

Margaret Dean: Using Anime to Champion Underrepresented Voices and Audiences

June 10, 2019

Margaret Dean is the Head of Studio for Crunchyroll, the world's most popular anime brand with over 50 million registered users, 2 million subscribers, and more than 30 million followers across social.

In this conversation, host Vicki Lins and Dean discuss anime’s potential in North America, providing more opportunities for women in animation and how the new studio will bolster both missions and more.

John Hendricks: The next great migration of viewers

John Hendricks: The next great migration of viewers

May 6, 2019

Visionary, cable pioneer and founder of Curiosity Stream, John Hendricks takes listeners on an incredible journey through television's migration from linear to cable and onto streaming services. He shares his vision for the next decade and what the changing consumer will expect.

Kartik Hosanagar: How Algorithms Are Shaping Our Lives and How We Can Stay in Control

Kartik Hosanagar: How Algorithms Are Shaping Our Lives and How We Can Stay in Control

April 15, 2019

Wharton Professor Kartik Hosanger dives into AI, and what both performing and underperforming can have on the trust people place in recommendation engines and other applications.

Kathleen Finch: Creating Cohesive Brand Partnerships Opportunities

Kathleen Finch: Creating Cohesive Brand Partnerships Opportunities

March 25, 2019

Kathleen Finch, Chief Lifestyle Brands Officer, Discovery Inc. oversees an astonishing 11 network brands. On this episode of Thinking Out Loud, host Vicki Lins sits down with Kathleen to discuss Discovery’s strategic plan to keep, grow and push viewers from one network to another through co-branded shows, fun talent mashups and tactical program scheduling.