Networks and content creators have wrestled with shifting viewer trends and bloated content offerings for decades. Disruptors to short and long term planning like new social networks and the onset of the pandemic have only accelerated the need for sound strategies that include not only drawing people in to linear offerings but expanding out to find viewers where they already are. On this episode of Thinking Out Loud, host Vicki Lins sits down with Nancy Daniels, Chief Marketing Officer, Discovery Inc. & Factual to talk social networking and discuss Discovery’s strategy to attract non-traditional consumers, connect with younger audiences and address programming in the near term, during the pandemic and beyond.
As the world continues to adjust to the impact of COVID-19 and social distancing, the time at home and subsequent increase in the use of mobile, digital and social platforms offer marketers more touch-points to reach young Millennials and Gen Z audiences.
In this episode of Thinking Out Loud, host Vicki Lins sits down with Mark McIntire, Head of Marketing at Fuse Media, Inc. for a fascinating conversation about why Fuse’s social responsibility initiatives resonate with young, socially conscious, multicultural audiences.
In this special edition of Thinking Out Loud, Vick Lins flips the script and has a host-to-host conversation with Tracy Swedlow, editor in chief of Interactive TV Today and host of Televisionation. Vicki and Tracy discuss the impact of COVID-19, how its changed consumer behavior and the various ways the TV industry has proved to be particularly nimble as the nation practices social distancing.
Consumers are compelled by socially conscious documentary programming like never before. BBC America’s Seven Worlds, One Planet reached new heights when AMC Networks premiered it across BBCA, AMC, IFC and SundanceTV. Guest Jonny Keeling, Executive Producer of Seven Worlds, One Planet talks about its appeal, his decades of experience developing documentary films and how advancements in technology have enhanced the viewer experience.
Katherine Pope: How Charter is Positioning Spectrum Originals as the Premium Destination for Subscribers
As content choices increasingly flood the landscape, Spectrum Originals places a few bets on bringing a new type of value proposition to fickle viewers. On this episode of Thinking Out Loud, Host, Vicki Lins sits down with Katherine Pope, Head of Spectrum Originals to explore the strategy for building customer value through a robust library of premium content in an ad-free, VOD portal. Quality, exclusivity and convenience are a few of the drivers Pope recognizes as levers to keep up with …
Balancing relevancy and integrity within the framework of creating compelling, captivating and entertaining content
In the dynamic world of television, the ability for brands to balance between relevancy and integrity within the framework of creating compelling, captivating and entertaining content can be challenging. In this episode of Thinking Out Loud, Vicki Lins sits down with Courteney Monroe, President of National Geographic Global Television Networks to discuss how National Geographic continues to satisfy consumers and advertisers while maintaining its status as the world's leading destination for premium, factual storytelling.
Dan Cesareo, founder of Big Fish Entertainment has created a myriad of successful unscripted programs, most notably with Live PD. Live PD’s hit a high of 2.4 million live viewers garnering A&E the lead among adults 25-to-54 demographic. Continuing to feed the consumer's appetite for unscripted programming, A&E and Big Fish Entertainment are set to launch a new competition series that promises to appeal to a built-in fan base of 48million + households in late 2019. The competition series will showcase civilian dogs alongside their handlers as tackle the most difficult K-9 courses. Join host Vicki Lins as she taps into what’s so compelling about live television, the technology behind filming it and what’s next in the unscripted programming world.
Guest Brett Weitz, general manager of TBS, TNT & truTV oversees the creative development for these now WarnerMedia networks. In this episode, he discusses taking risks to give audiences unexpected and exceptional programming, the importance of fostering the creative process, his strategy for rising above the crowded landscape and the necessity of creating multiple and unique touchpoints for consumers.
From the emergence of the 24-hour news cycle to the Internet boom and rapid rise of digital media, C-SPAN has held true to its reputation of providing an unfiltered view of Washington and politics. Founded as a public service and funded by cable television, C-SPAN has kept to its mission and maintained its uniqueness and integrity by providing 40 years of impartial, unfiltered coverage of the workings of the U.S. Congress. In this conversation, Vicki Lins and C-SPAN’s President and co-CEOs Susan Swain and Rob Kennedy discuss the current political climate and how C-SPAN has adapted to industry growth and new technologies to become a game changer.
Technology advancements are transforming our connected lifestyles and are a vital part of today’s consumer experiences. Learn the latest trends in technology and how it can shape and influence a marketers go-to-market strategy.