Thinking Out Loud

Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience

November 19, 2018

Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience Liz Janneman, EVP of Network Strategy at Ovation explains how their strategy of “going all-in” strengthens brand value, fuels the arts, and supports local communities. Ovation has made an art out of creating an immersive brand experience. The network captures consumers with high-quality original programming and then feeds their desire for more by offering related documentaries and short-form ad-supported content on the OTT platform and providing access anywhere, anytime with the TV Everywhere app.

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