Thinking Out Loud

Reimagining the Viewer Experience

As gaming, viewing and social interaction increasingly become a single experience, there are more opportunities for broadcasters to develop consumer touchpoints using business intelligence to deliver customized viewing experiences and drive monetization, subscriptions and advertising.
On this episode of Thinking Out Loud, host Vicki Lins sits down with Miheer Walavalkar, CEO and Co-Founder of LiveLike, an audience engagement platform, for an insightful conversation on emerging technology and the next era of content consumption: social, immersive viewing.

Innovation is a Team Sport

Real game-changers are not necessarily individuals with recurrent “aha” moments, but rather, leaders who effectively make space for new perspectives and solve problems by creating working environments where diverse ideas thrive. In this episode of Thinking Out Loud, host Vicki Lins sits down with Harvard Business School professor Dr. Linda Hill to discuss her research on some of the world’s most successful companies and how organizations can develop cultures that promote “collective genius”.

The Peak TV Bubble, Viewer Nostalgia and the Cost of COVID

Uncertainty is nothing new to the television industry. Yet critical events of 2020 and the resulting protocols could permanently change the way we all TV. In this episode of Thinking Out Loud, host Vicki Lins sits down with Alan Sepinwall, chief TV critic at Rolling Stone to make sense of the trickledown effect of the pandemic on TV production, the impact of TV show “unrenewals” on viewer behavior and the role of the television critic to make sense of the chaos.

Matthew Ball Part 2: The Waves of Competition in Media

Mathew Ball, Analyst, Venture Capitalist and CEO of Epyllion Industries  explores the waves of competition in media, the stimuli that have changed the industry landscape over time, the strategies that have won the loyalty of consumers and the keys that will win in the future.

Matthew Ball Part 1: The Waves of Competition in Media

Mathew Ball, Analyst, Venture Capitalist and CEO of Epyllion Industries  explores the waves of competition in media, the stimuli that have changed the industry landscape over time, the strategies that have won the loyalty of consumers and the keys that will win in the future.

Pluto TV's CEO on Linear Success in the Age of Streaming

On this episode, Tom Ryan, CEO and co-founder of Pluto TV opens up on the relationship with ViacomCBS and why PlutoTV's unique position among competitors has made it a value add for both streamers and traditional TV viewers. 

How Discovery is Positioning for Longterm Growth with the Next Generation of Fans

Networks and content creators have wrestled with shifting viewer trends and bloated content offerings for decades. Disruptors to short and long term planning like new social networks and the onset of the pandemic have only accelerated the need for sound strategies that include not only drawing people in to linear offerings but expanding out to find viewers where they already are. On this episode of Thinking Out Loud, host Vicki Lins sits down with Nancy Daniels, Chief Brand Officer, Discovery & Factual to talk social networking and discuss Discovery’s strategy to attract non-traditional consumers, connect with younger audiences and address programming in the near term, during the pandemic and beyond.

Fuse Engages Millennial and Gen Z to Flatten the Curve with 'Be Change' Marketing Campaign

As the world continues to adjust to the impact of COVID-19 and social distancing, the time at home and subsequent increase in the use of mobile, digital and social platforms offer marketers more touch-points to reach young Millennials and Gen Z audiences.
In this episode of Thinking Out Loud, host Vicki Lins sits down with Mark McIntire, Head of Marketing at Fuse Media, Inc. for a fascinating conversation about why Fuse’s social responsibility initiatives resonate with young, socially conscious, multicultural audiences.