Wared Seger: Understanding the complexities of data science today

In this episode, Vicki explores the world of data science with Wared Seger, Co-Founder and CEO, Parrot Analytics. They cover how the company uses stats and facts to empower media companies, brands, and agencies by providing “the most comprehensive measure of the popularity of TV content around the world.” This includes understanding the difference between measuring demand and aggregating demand, and how technology fuels science commercialization.